![]() It is primarily used in customer experience surveys and employee satisfaction surveys. Whatever its name, it is a pretty powerful and widely used means of measurement in surveys. Maybe you know it as a satisfaction scale or an agree-disagree scale or a strongly agree scale. Have you ever answered a survey question that asks to what extent you agree with a statement ? The answers were probably: strongly disagree, disagree, neither disagree nor agree, agree, or strongly agree. Likert scaling is a question answerable with a statement that is scaled with 5 or 7 options that the respondent can choose from.
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